Devices & App Stores
Smart TVs and CTV platforms introduce QA and certification steps that regularly surprise OTT teams. Use this guide to plan your device rollout, set realistic QA timelines, and sequence your app store submissions.
Book a device strategy callDevice Priority Strategy
Which devices to launch on first, and why. A recommended MVP sequence — web, mobile, then Smart TV in waves — plus how to adapt it to your audience and budget.
Read guide CertificationSmart TV App Approvals
What to expect from Tizen, webOS, Roku, Fire TV, Apple TV, and Android TV certification. UI rules, performance targets, and realistic submission timelines.
Read guide TemplateDevice Test Matrix
A ready-to-use test matrix template covering all major OTT platforms and the key scenarios each reviewer checks. Adapt it for your specific device list.
View matrixNot sure which devices to prioritise?
Book a 30-minute call and we will map your audience data to a realistic device rollout plan.