Resources
In-depth articles on every stage of an OTT platform launch. Each piece is a standalone reference — use them to prep your team, brief stakeholders, or validate your current approach.
Download go-live checklistThe OTT Launch Blueprint: A 4-Phase Setup Sequence
From decision inputs to go-live operations — the full launch sequence for teams building or launching an OTT platform for the first time.
Read article ChecklistOTT Go-Live Checklist: Every Gate Before You Launch
The complete pre-launch gate list: content freeze, device rollout sequencing, monitoring setup, incident runbook, and rollback plan.
Read article GuideSmart TV Device Certification: What to Expect
Platform-by-platform guide to Smart TV app store certification. Tizen, webOS, Roku, Fire TV, Android TV, and Apple TV — realistic timelines and common rejection reasons.
Read article StrategyWhich Devices to Launch on First
A recommended MVP device sequence and how to adapt it to your audience data, marketing channels, and QA capacity. Web first — always.
Read article GuideOTT Integration Stack: What You Actually Need at Launch
The standard OTT integration set — billing, analytics, ads, CRM, SSO — and how to separate launch blockers from post-MVP additions.
Read article ChecklistContent Model Decisions Before You Build
Movies vs. series, channels/EPG, multi-audio, geo restrictions, tagging, and ingest workflow. The architectural decisions that are expensive to change mid-build.
Read articleWant to talk through your specific launch?
Book a call and we will apply the frameworks from these articles to your actual platform context.